Connect with your customers through branded retail entertainment

Media Support for Your Brand

The retail environment is diverse, changing, and unique. Each concept is looking for that edge to set it apart and leave customers with a lasting brand impression. Entertaining music and audio messaging, promotional media and stunning video programs can enhance your brand presence, strengthen your connection with customers, and create a unique retail entertainment experience that becomes synonymous with your brand.

Custom and Unique Audio and Video Experiences

Retail chains are always looking for new and improved ways to create a shopping experience that their customers they will appreciate and remember.

Custom audio services — from ambient background music to audio messages — serve as engaging ways to communicate to customers and employees, and as powerful multimedia marketing tools that reinforce your marketing potential as well as your brand attraction.

Our music programmers have a specialized understanding of various specialty retail environments as well as an affinity for particular genres of music and how they will work best in those environments. With their talents and PlayNetwork’s proprietary music management system, Conductor™, we develop custom playlists that richly blend music mixes and messaging programs for your custom soundtrack.

Our longstanding relationships with equipment manufacturers and experience with retail video content design has put us on the cutting edge of video media services. Target your customers within your stores with a branded or promotional video network that can feature a collection of images and full-motion video that enhance the customer experience and add remarkable creative dimension to your store.

Media Outside the Store Experience

With PlayNetwork’s targeted and innovative Promotional Services like branded Web Radio, Podcasts, and Compilation CDs you can create increased awareness, excitement, and continued interest in your brand. Branded Web Radio can add depth and personality to your online marketing and sales efforts, and Podcasting offers a connection with your customers who have embraced the digital music experience.

PlayNetwork is the first in our industry to establish comprehensive Podcast licensing arrangements with labels, distributors, and music publishers. In other words, we can manage every aspect of the project.

Let us turn on your brand with powerful and exciting custom media solutions.