Video

Martin & Osa

Objective: Martin + OSA, a new sportswear brand geared toward people ages 25 to 40 was looking for a refreshing way to utilize digital signage to launch thier unique and exciting new concept.

Insight: Inspired by the early travelogues recorded by Martin & Osa Johnson in the early 20th century, PlayNetwork was asked to help design a one of a kind playback system for travel scene content that re-enforced the customer-brand identity.

Innovation: Our talented video design engineering team and established partnerships with quality video network developers and video hardware manufacturers enabled us to create an innovative random playback solution that visually sweeps each part of the store. By synchronizing 4 separate, pre-recorded visual perspectives of the same content to play simultaneously, the eye is drawn to 4 independent large video displays that continually rotate content playing to a coordinated soundtrack.

Result: A strong impact. Martin & Osa successfully launched their new stores creating a buzz with an exciting new visual experience that drew customers in to witness the compelling displays as they shopped. The solution has also increased linger time helping to increase sales. The final result has been a one-of-a-kind shopping experience that leaves a lasting impression and creates an uptick in sales. Given the success of our customized solution, PlayNetwork has also been upon to provide a custom music program to accompany the film and re-enforce the brand image.