Results

PlayNetwork’s technological expertise, creativity, and collaborative effort was integral in creating the first of a series of retail concept stores that serve as a hallmark for the Under Armour brand. Conceptually fine-tuned music programming coupled with innovative design, reliable implementation and ongoing maintenance have helped Under Armour transform their strong brand identity into long lasting brand loyalty by connecting Under Armour with their customers. As a result of launching this innovative and inspiring concept, Under Armour was awarded "Retail Store Design of the Year" by Chain Store Age in 2007.