Total Brand Experience Goes Mobile With PlayNetwork
PlayNetwork delivers integrated media experiences that connect brands and consumers anytime, from anywhere
Redmond, WA (March 26, 2009) -
PlayNetwork, a global leader in providing integrated media anywhere experiences for businesses, today introduced mobile media solutions that enable brands to connect with their consumers anytime and anywhere with a branded on-device offering. Specifically, the company will develop campaign-based marketing solutions that empower customers to engage with their favorite brands through mobile content.
PlayNetwork offerings will include a full range of mobile solutions including short message service (SMS) campaigns, branded music and video content delivery, web and WAP front ends and custom campaign development. By pairing PlayNetwork’s vast experience in delivering integrated media experiences — digital signage, music, messaging and entertainment media — for today’s hottest brands with the delivery of customized information services and entertainment content directly to consumers’ fingertips, marketers will reach their consumer immediately and see measurable results. As marketers seek additional vehicles for building brand recognition and loyalty among consumers, mobile continues to emerge as a medium that can deliver high-impact results with measurable ROI. PlayNetwork will help marketers and brand managers capitalize on the widespread adoption of the mobile lifestyle to creatively reinforce brand, drive revenue, and ensure safe and effective communication of licensed content.
"It is no longer enough to capture consumer attention while they are on-site," said Craig Hubbell, Executive Vice President of Media Services, Sales and Marketing for PlayNetwork, Inc. "Mobile presents a key component of a multiple-touch-point campaign, putting the brand experience into the consumers’ palm and connecting with them in a meaningful, ongoing way through compelling content that supports their lifestyle and choices. To be truly successful, marketers must embrace consumer demand to be able to engage a brand wherever, whenever, and however they choose."
About PlayNetwork
Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), entertainment media, audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.
Editorial Contact:
Jeff Dillow
PAN Communications
978.474.1900
playnetwork@pancomm.com Company Contact:
Heidi Keele
PlayNetwork, Inc.
425.497.8100
hkeele@playnetwork.com